Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Oscar Jacobson is an international Swedish fashion brand founded in 1903. Oscar Jacobson is a brand with a heart and soul, well grounded in Swedish craftsmanship, tradition and where quality, an eye for detail and the perfect fit are key.
What we did
Senior Designer Menswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Founded in 1999, The name WHYRED comes from an interview with the Swedish artist Sven X-et Erixson. X-et was asked what his favorite color was, slightly unsure he replied ‘’Red’’ upon which the journalist asked ‘’Why red?’’ upon which X-et replied ‘’Well, blue then’’.
WHYRED has always been a brand that has marched to the beat of his own drum and my goal for the ‘’new’’ WHYRED is to continue to do so! My vision for the brand is to merely reinterpret the DNA of the brand and to go back to the roots, roots that are strongly linked to the British mod-movement of the early 1960’s. The new Whyred will continue to explore these eras but through a wider lens, adding a certain French ‘’je ne sais quoi’’ and a touch of bohemian hippie!
What we did
Creative Director / Menswear / Womenswear
Oscar Jacobson is an international Swedish fashion brand founded in 1903. Oscar Jacobson is a brand with a heart and soul, well grounded in Swedish craftsmanship, tradition and where quality, an eye for detail and the perfect fit are key.
What we did
Senior Designer Menswear
Oscar Jacobson is an international Swedish fashion brand founded in 1903. Oscar Jacobson is a brand with a heart and soul, well grounded in Swedish craftsmanship, tradition and where quality, an eye for detail and the perfect fit are key.
What we did
Senior Designer Menswear
Greater than A is a Norwegian fashion brand that is leading the way when it comes to sustainable fashion. Joining the global movement of clothing brands working to change the fashion industry from within, Greater than A offers high quality functional products to a new breed of conscious consumers that want to make better and more sustainable choices for their personal lives and wardrobes.
What we did
Head Designer / Menswear / Womenswear
Oscar Jacobson is an international Swedish fashion brand founded in 1903. Oscar Jacobson is a brand with a heart and soul, well grounded in Swedish craftsmanship, tradition and where quality, an eye for detail and the perfect fit are key.
What we did
Senior Designer Menswear
Greater than A is a Norwegian fashion brand that is leading the way when it comes to sustainable fashion. Joining the global movement of clothing brands working to change the fashion industry from within, Greater than A offers high quality functional products to a new breed of conscious consumers that want to make better and more sustainable choices for their personal lives and wardrobes.
What we did
Head Designer / Menswear / Womenswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
Oscar Jacobson is an international Swedish fashion brand founded in 1903. Oscar Jacobson is a brand with a heart and soul, well grounded in Swedish craftsmanship, tradition and where quality, an eye for detail and the perfect fit are key.
What we did
Senior Designer Menswear
Greater than A is a Norwegian fashion brand that is leading the way when it comes to sustainable fashion. Joining the global movement of clothing brands working to change the fashion industry from within, Greater than A offers high quality functional products to a new breed of conscious consumers that want to make better and more sustainable choices for their personal lives and wardrobes.
What we did
Head Designer / Menswear / Womenswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
Greater than A is a Norwegian fashion brand that is leading the way when it comes to sustainable fashion. Joining the global movement of clothing brands working to change the fashion industry from within, Greater than A offers high quality functional products to a new breed of conscious consumers that want to make better and more sustainable choices for their personal lives and wardrobes.
What we did
Head Designer / Menswear / Womenswear
Greater than A is a Norwegian fashion brand that is leading the way when it comes to sustainable fashion. Joining the global movement of clothing brands working to change the fashion industry from within, Greater than A offers high quality functional products to a new breed of conscious consumers that want to make better and more sustainable choices for their personal lives and wardrobes.
What we did
Head Designer / Menswear / Womenswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
Saki is a Swedish outerwear brand that develops innovative, fashionable jackets at fair prices. Saki collections combine current fashion trends with sporty elegance and are characterised by casual cuts, vibrant materials and interesting detailing. Saki has a strong heritage and shows its expertise in the leather segment with detailed finishes and innovative washes.
What we did
Creative Director / Menswear / Womenswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
Oscar Jacobson is an international Swedish fashion brand founded in 1903. Oscar Jacobson is a brand with a heart and soul, well grounded in Swedish craftsmanship, tradition and where quality, an eye for detail and the perfect fit are key.
What we did
Senior Designer Menswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
Saki is a Swedish outerwear brand that develops innovative, fashionable jackets at fair prices. Saki collections combine current fashion trends with sporty elegance and are characterised by casual cuts, vibrant materials and interesting detailing. Saki has a strong heritage and shows its expertise in the leather segment with detailed finishes and innovative washes.
What we did
Creative Director / Menswear / Womenswear
Saki is a Swedish outerwear brand that develops innovative, fashionable jackets at fair prices. Saki collections combine current fashion trends with sporty elegance and are characterised by casual cuts, vibrant materials and interesting detailing. Saki has a strong heritage and shows its expertise in the leather segment with detailed finishes and innovative washes.
What we did
Creative Director / Menswear / Womenswear
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
The JHNocturnal bracelet collection was designed in 2015 as an experimental collection, a selective range of exclusive unisex bracelets. Produced in Florence, Italy. These stunning pieces are handcrafted using the finest leathers and metal components.
RockAndBlue is a Swedish outerwear brand founded in 1992 offering high quality garments at an affordable price. RockAndBlue redefines modern classics with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality of the young at heart.
What we did
Creative Director / Menswear / Womenswear
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
Inspired by the images of Jimmy Nelson that are displayed in his book ''Before they pass away'' the J.Lindeberg AW16 collection takes you on a journey to some of the most remote places on the face of the earth where the indigenous people and forgotten tribes of ancient times inspire us with their colourful and abundantly rich clothing and rituals.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
Inspired by the images of Jimmy Nelson that are displayed in his book ''Before they pass away'' the J.Lindeberg AW16 collection takes you on a journey to some of the most remote places on the face of the earth where the indigenous people and forgotten tribes of ancient times inspire us with their colourful and abundantly rich clothing and rituals.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
Inspired by the images of Jimmy Nelson that are displayed in his book ''Before they pass away'' the J.Lindeberg AW16 collection takes you on a journey to some of the most remote places on the face of the earth where the indigenous people and forgotten tribes of ancient times inspire us with their colourful and abundantly rich clothing and rituals.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
Inspired by the images of Andrew Zuckerman's book ''Bird'' and the aesthetically significant Academy Award winning movie Midnight Cowboy from 1969 featuring John Voight and Dustin Hoffman.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
Inspired by the images of Andrew Zuckerman's book ''Bird'' and the aesthetically significant Academy Award winning movie Midnight Cowboy from 1969 featuring John Voight and Dustin Hoffman.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
''This is Mars'' a mesmerising book filled with images that where sent by the probes Mars Global Surveyor, Mars Pathfinder and Mars Express and the classic sci-fi cult movie Blade Runner.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
Collection Inspiration
''This is Mars'' a mesmerising book filled with images that where sent by the probes Mars Global Surveyor, Mars Pathfinder and Mars Express and the classic sci-fi cult movie Blade Runner.
J.Lindeberg is one of Sweden's most prominent fashion houses that has gained both national as well as major international successes since the year it was founded in 1996. J.Lindeberg successfully unites the world of fashion and sports and has always challenged the establishment with its rebellious attitude and effortless Scandinavian style.
What we did
Creative Director 2010 / 2015 / Menswear / Womenswear
For Scandinavia's largest Pride festival we created a special Dogtag that was handed out to all visitors who purchased a week pass. 6000 pieces where handed out. The thought behind the bracelets was to create something long lasting and something that could be used in everyday life. We wanted to highlight the purpose and emotional meaning of Pride and choose ''Celebrate Diversity'' as inscription.
