1797 — AW26
AW26 explores a sharper and more urban expression of contemporary menswear — where impeccable tailoring, fluid proportions, and understated sensuality meet a more confident metropolitan attitude.
Inspired by the effortless sophistication of 1980s American tailoring, the collection balances structure with ease through softened suiting, elongated coats, and precise monochromatic silhouettes shaped by quiet confidence and modern refinement.
1797 — SS26
The sophomore collection continues the evolution of 1797 through relaxed tailoring, lightweight structure, and a more effortless approach to modern dressing.
Linen, silk, and fluid fabrications introduce a softer silhouette shaped by ease, refinement, and understated sensuality — balancing Scandinavian clarity with a subtle cinematic elegance reminiscent of coastal summers and timeless European menswear.
1797 — AW25
The debut collection establishing the visual language of 1797 — introducing a contemporary Scandinavian menswear wardrobe rooted in tailoring, understated luxury, and refined everyday dressing.
Structured outerwear, softened silhouettes, and elevated essentials define a confident expression shaped by restraint, precision, and modern masculinity.
BLK DNM — SS25 Men
Inspired by Marrakech, desert landscapes, and the spirit of 1970s bohemian dressing, the collection explores a softer interpretation of contemporary menswear through texture, layering, and craftsmanship.
Heavy linens, washed silks, handcrafted Moroccan embroideries, layered silhouettes inspired by Berber dressing traditions, and relaxed tailoring create a wardrobe balancing ease with structure. Leather remains central throughout — grounding the collection through attitude and understated strength.
BLK DNM — SS25 Women
Inspired by Marrakech, desert light, and 1970s bohemian dressing, the collection explores sensuality, craftsmanship, and fluidity through texture, layering, and refined tailoring.
Silk velvets, washed linens, handcrafted embroideries, layered silhouettes inspired by Berber dressing traditions, and softened structure shape a wardrobe balancing movement with sophistication. Leather remains the defining foundation throughout the collection.
BLK DNM — AW24
A darker and more elevated continuation of SS24 — exploring glam rock sensuality, sharp tailoring, and nocturnal elegance through a harder and more controlled visual language.
Leather, fur textures, military-inspired silhouettes, cropped proportions, and monochromatic layering create a wardrobe balancing structure with sensuality and attitude. Rooted in the spirit of 1970s glamour, the collection moves between masculinity and femininity through a cinematic lens inspired by late-night New York, Paris after dark, and unapologetic confidence.
BLK DNM — AW24 Campaign
Photographed entirely in black and white, the campaign explores a darker and more cinematic expression of the collection through leather, sculpted silhouettes, monochromatic layering, and nocturnal tension.
Inspired by late-night New York and Paris after dark, the imagery balances intimacy, confidence, and understated intensity through a refined visual language.
BLK DNM — SS24 Women
Inspired by the spirit of Woodstock, Studio 54, and the effortless sophistication of 1970s dressing, the collection explores movement, sensuality, and attitude through texture and silhouette.
Fringed leather, fluid tailoring, flared proportions, short shorts, deep plunging necklines, sparkle, and layered textures create a wardrobe balancing exposure with concealment through layering and softened structure — shaped by nightlife glamour, bohemian sensuality, and understated decadence.
BLK DNM — SS24 Campaign
Photographed in black and white, the campaign explores the tension between bohemian sensuality, nightlife glamour, and understated 1970s sophistication.
Menswear and womenswear move together through a shared visual language shaped by sharp silhouettes, fluid tailoring, leather, denim, and attitude — balancing intimacy, rebellion, and timeless elegance through a cinematic lens.
BLK DNM — SS24 Men
Inspired by the spirit of Woodstock, Studio 54, and the effortless sophistication of 1970s dressing, the collection explores a more expressive interpretation of modern menswear through texture, movement, and attitude.
Fringed leather jackets, flared denim, fluid tailoring, sparkle, and layered textures create a wardrobe shaped by nightlife energy, bohemian sensuality, and understated decadence.
BLK DNM — AW23 Women
A sharper and more sensual continuation of the world introduced in SS23 — exploring the tension between glamour and everyday dressing through precise tailoring and fluid silhouettes.
Inspired by late 1970s nightlife, the collection combines leather, sharp outerwear, denim, cashmere, and heritage textures through a wardrobe shaped by confidence, sensuality, and understated decadence.
BLK DNM — AW23 Campaign
Photographed in black and white, the campaign explores a darker and more intimate visual language through leather, tailoring, denim, heritage textures, and sculpted silhouettes.
Menswear and womenswear move together through a world balancing hardness with sensuality — inspired by downtown nightlife, emotional tension, and understated glamour.
BLK DNM — AW23 Men
A continuation of the visual direction established in SS23 through a darker exploration of music culture, 1970s Americana, and refined tailoring.
Sharp coats, French-inspired tailoring, heritage wools, cashmere, leather, denim, and western references shape a wardrobe balancing rebellion with sophistication through a more nocturnal and lived-in attitude.
BLK DNM — SS23 Campaign
Photographed entirely in black and white, the campaign explores strength, sensuality, and individuality through a stark and emotionally charged visual language.
Featuring a commanding female presence inspired by Grace Jones alongside Dutch new-wave and New Romantic band POL, the imagery reinforces BLK DNM’s deep connection to music, culture, and rebellion. Leather, denim, sharp silhouettes, and monochromatic contrasts create a visual world balancing intimacy, attitude, and modern decadence.
BLK DNM — SS23
The launch collection establishing the new direction of BLK DNM through a refined balance of 1970s sensuality, classic Americana, and sharp contemporary tailoring.
Flared denim, pleated trousers, biker jackets, western references, and elevated fabrications in leather, silk, and cashmere create a wardrobe shaped by attitude, sophistication, and modern individuality.
BLK DNM — SS23 Preview
Presented during Pitti Uomo, the preview collection introduced the new visual direction of BLK DNM through stark black-and-white imagery and a more emotionally charged visual language.
Inspired by the sculptural intensity and sensual tension of Robert Mapplethorpe, the imagery explored individuality, intimacy, freedom, and identity through monochromatic precision, sharp contrasts, and understated eroticism.
WHYRED — SS21 Men & Women
Shot at Sturehov Slott in the Stockholm archipelago, the collection explores the atmosphere of a dreamlike summer gathering suspended somewhere between intimacy, escapism, and youthful fantasy.
Menswear and womenswear move together through relaxed tailoring, washed textures, and effortless layering — creating a world shaped by Scandinavian summer light, emotional sensitivity, and the quiet romance of dressing up far removed from the outside world.
WHYRED — AW20 Women Campaign
The campaign explores femininity through sharp tailoring, monochromatic silhouettes, and understated sensuality shaped by emotional restraint and quiet intensity.
Intimate portraiture, softened textures, and sculptural layering create a visual world balancing confidence, distance, and modern sophistication.
WHYRED — AW20 Men Campaign
Inspired by 1960s tailoring, monochromatic dressing, and understated New Wave attitude, the campaign explores masculinity through sharp silhouettes, layered textures, and restrained styling.
Photographed through an intimate and emotionally charged visual language, the imagery balances structure with vulnerability, tension, and quiet rebellion.
WHYRED — SS20 Campaign
The debut collection introducing a new direction for WHYRED through a softer and more emotionally driven visual language rooted in Scandinavian bohemian dressing, denim culture, and understated sensuality.
Relaxed silhouettes, layered textures, washed denim, and intimate styling create a dreamlike atmosphere shaped by youthful freedom, emotional sensitivity, and effortless cool — laying the foundation for the darker and more refined collections that followed.
RockandBlue — SS19
Inspired by long road trips through America and the faded atmosphere of Route 66, the collection explores leather dressing through a softer and more cinematic lens.
Washed suede, worn leather, faux shearling textures, and 1970s-inspired blousons reinterpret classic denim silhouettes through relaxed proportions and understated Americana.
RockandBlue — SS17
Inspired by the energy of the modern city, the collection explores leather dressing through sharp silhouettes, masculine tailoring, and understated urban attitude.
Leather biker jackets, shearling textures, mod-inspired parkas, textured tweed coats, and monochromatic layering create a wardrobe balancing functionality with contemporary Scandinavian cool.
Oscar Jacobson — SS21
The collection explores a softer and more relaxed approach to contemporary menswear through garment-washed textures, heavy linens, open knitwear, and earthy tonal dressing.
Relaxed tailoring, sun-faded surfaces, and layered silhouettes create a wardrobe shaped by summer ease, understated sensuality, and effortless Scandinavian refinement.
Oscar Jacobson — AW19
Inspired by the effortless wardrobe of the artist and painter, the collection explores contemporary tailoring through sharp outerwear, tonal layering, and relaxed sophistication.
Structured coats, refined fabrication, and understated styling create a wardrobe balancing Scandinavian restraint with creativity, individuality, and modern masculinity.
Oscar Jacobson — AW20
Technical outerwear explored through clean Scandinavian silhouettes, functional detailing, and a contemporary approach to modern menswear.
Parkas, field jackets, chunky knitwear, exclusive wools, and layered textures create a wardrobe balancing utility with refinement through relaxed proportions and understated sophistication.
Oscar Jacobson — AW18
Inspired by the understated elegance of the Scottish Highlands, the collection explores contemporary menswear through heritage textures, technical outerwear, and refined layering.
Heavy wools, plaids, checks, chunky knitwear, and outerwear reminiscent of classic waxed jackets create a wardrobe balancing functionality with softness through a restrained Scandinavian perspective.
Greater Than A — AW19 Men
A sharper and more technical continuation of the brand’s sustainable design philosophy — exploring contemporary menswear through oversized silhouettes, utility detailing, and layered monochromatic dressing.
Organic natural fibres, recycled materials, technical outerwear, and functional tailoring create a wardrobe balancing urban utility with a softer and more refined Scandinavian sensibility.
Greater Than A — AW18
The collection explores the intersection of fashion sportswear and contemporary streetwear through technical layering, oversized silhouettes, and monochromatic styling.
Organic natural fibres, recycled materials, utility details, and performance-inspired outerwear create a wardrobe balancing functionality with understated urban ease.
J.Lindeberg — SS16 Runway / New York
Presented during New York Men’s Fashion Week, the collection explored contemporary menswear through the lens of Midnight Cowboy — balancing Americana, vulnerability, and urban masculinity through a sharper and more refined perspective.
Western influences, washed denim, suede, tailored outerwear, and layered textures created a wardrobe shaped by youthful rebellion, loneliness, and the restless energy of New York City.
J.Lindeberg — AW15 Runway / New York
Presented during New York Fashion Week, the collection was inspired by This Is Mars — a visual study of imagery captured by the Mars Global Surveyor, Mars Pathfinder, and Mars Express probes — alongside the dystopian atmosphere of the cult sci-fi classic Blade Runner.
Leather, silver detailing, sharp tailoring, and monochromatic layering created a darker vision of contemporary menswear balancing futuristic precision with urban noir sensibility.
J.Lindeberg — SS15 Runway / New York
Presented during New York Fashion Week, the collection explored the collision between 1950s Teddy Boy culture, American varsity dressing, and downtown New York attitude through a youthful and rebellious lens.
Leather jackets, denim, sharp tailoring, varsity references, and rock-and-roll silhouettes created a wardrobe balancing British subculture with raw Americana energy and contemporary masculinity.
J.Lindeberg — AW16 Runway / Stockholm
Presented during Stockholm Fashion Week, the womenswear collection was inspired by the photography of Jimmy Nelson and the visual richness of indigenous cultures documented in Before They Pass Away.
Layered silhouettes, rich textures, pattern, shearling, tailoring, and technical elements created a wardrobe balancing Scandinavian restraint with a more expressive and nomadic femininity.
